During its 100 years, Ellis Jewelers involved itself in almost every community activity available. It participated in parades, home shows, and sidewalk days; made awards at county fairs, and gave jewelry demonstrations at the library. They also participated in the United Way, March of Dimes, Humane Society, Relay for Life and Little League.
The store is a member of the Chamber of Commerce, Frankfort Main Street, Indiana Jewelers, Jewelers of America and Retail Jewelers Org. Both Jim and Mike were presidents of the Indiana Jewelers Association. In 1994 the Frankfort store received the Indiana Main Street Business of the Year Award for promoting downtown revitalization. In 2005 Jim received the Indiana Jewelers Association Lifetime Achievement Award. 2013 was The Indiana Main Street Business of The Year. 2014 Retail Jewelers Organization 20 years Ultimate Jeweler.
For many years Ellis Jewelers featured an open house at Christmas with prizes and many items on sale. Here, in 1995, Jim Ellis greets Mark Genda, in costume as Frankie.